R&R Talk Radio Seminar 2007

I will be out at one of my favorite conventions of the year. Radio and Records Talk Radio Seminar. Yes, the location certainly helps but I am also a big fan of the attendees of this event. Al Peterson really puts on a great event. It’s a small group of people but the majority have a ton of experience in the business of talk radio.

I’ll be speaking on a panel titled, “Who’s left. . .Who’s right. . .Who Cares?” Of course, the question being asked is, “will political talk continue to be viable in the coming year?” The answer is yes, but I think it’s a great discussion. I represent a “Life Talk” radio show. It’s the furthest thing from political talk. So our input will revolve around the question of can the two co-exist?

It has been the experience of our team that people’s lives are well rounded and they want their talk radio to reflect that. To say they don’t care about the election is misguided. I think the typical listener does care. Where I part ways with some in the business is that they care about political talk to the extent that the issue directly affects them. Listeners care about their own life first. So do they care about politics? Yes. They also care about paying the bills, getting along with their spouse, raising good kids, etc. When someone is stressed out b/c they just lost their job 3 weeks after they took on a new mortgage, Politics is the last thing on their mind. They care about their current situation.

So can political talk and life talk or service oriented talk radio co-exist? Absolutely! Let the talk radio station reflect the listeners whole life. The listener will thank you by putting a permanent lock on their radio to your station.

Explore posts in the same categories: al peterson, Dave Ramsey, political talk, politics, R & R, R&R, Radio & Records, radio and records, talk radio, talk radio seminar, The Dave Ramsey Show

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