This was the title of a panel I sat on while at the Talk Radio Seminar last week. Not being part of a political talk radio show, I was invited to represent the alternative but growing genre of “Lifestyle Talk”.
Other participants were:
Phil Boyce – WABC Radio, Gabe Hobbs – Clear Channel, Amy Bolton – Jones Radio, Jerry Doyle – Talk Radio Network, and Bill Handel – Premiere Radio Network.
There were a lot of differing viewpoints offered during this session. Here is what I was left with. . . Talk Radio, along with radio in general is there to serve it’s listeners. Listeners lives are well rounded. Do they care about politics? Absolutely. Is there only one spoke on the wheel of their life? Of course not. For a station to have hosts that represent politics, money and other aspects of the listeners life as a whole just makes sense.
There is a lot of talk right now in radio circles regarding political talk vs. lifestyle talk. Which way should a station program? My question is. . .why does it have to be one or the other. There is a growing number of major stations in top 50 cities that have decided to mix the two and they are doing extremely well.
The listeners lives are well rounded. Have your programming reflect that and I think you’ll be surprised at the reaction you’ll receive.