Archive for the ‘Jones Radio Network’ category

Web Traffic Continued. . .

April 2, 2007

After reading through my recent post – Dave Ramsey Web Traffic – I realized that I had forgotten a couple of hosts who are certainly worthy of mention. . . When I checked them out I found some really impressive numbers. . . They are:

Neal Boortz – 22,302

Clark Howard – 50,841

Dr. Laura – 84,203

Other than making a correction to my previous post which now puts Dave Ramsey at #3 (thanks, Neal!) I think it’s important to point out that of all the hosts we’ve mentioned 3 of your top 8 hosts are “lifestyle talkers” or Non-political talkers. I think this is important and coincides with Sean Compton’s recent statement on the opening panel of the TRS, “talk radio needs to go in the direction of entrepreneurial shows like Dave Ramsey and Clark Howard, programming that is service oriented and that attracts women listeners.”

Talk Radio has the best programmers in the business. Over the last 12 months I think I’ve seen programmers respond to listeners desires and the overall atmosphere of the country in general. On great talk radio stations you are seeing political talkers and lifestyle talkers filling the lineup and winning with fantastic ratings. It meets more of the listeners whole life and I think is attracting a higher percentage of women listeners.

I think Lifestyle talkers have a great future ahead of them.

Who’s Left, Who’s Right. . . Who Cares?!

March 15, 2007

left-right.jpg

This was the title of a panel I sat on while at the Talk Radio Seminar last week. Not being part of a political talk radio show, I was invited to represent the alternative but growing genre of “Lifestyle Talk”.

Other participants were:

Phil Boyce – WABC Radio, Gabe Hobbs – Clear Channel, Amy Bolton – Jones Radio, Jerry Doyle – Talk Radio Network, and Bill Handel – Premiere Radio Network.

There were a lot of differing viewpoints offered during this session. Here is what I was left with. . . Talk Radio, along with radio in general is there to serve it’s listeners. Listeners lives are well rounded. Do they care about politics? Absolutely. Is there only one spoke on the wheel of their life? Of course not. For a station to┬áhave hosts that represent politics, money and other aspects of the listeners life as a whole just makes sense.

There is a lot of talk right now in radio circles regarding political talk vs. lifestyle talk. Which way should a station program? My question is. . .why does it have to be one or the other. There is a growing number of major stations in top 50 cities that have decided to mix the two and they are doing extremely well.

The listeners lives are well rounded. Have your programming reflect that and I think you’ll be surprised at the reaction you’ll receive.