Archive for the ‘Radio’ category

Dave Ramsey Web Traffic:

March 30, 2007

The Dave Ramsey Show team had a meeting today to discuss the radio portion of our website. It is getting a renovation. In the meeting we, of course, were reviewing some other sites and discussing the features that we liked. These other sites weren’t just radio sites but sites in general.

As I began my review I decided to look at other talk radio websites and because I wanted to look at the best I reviewed each one at Alexa. For those that aren’t familar with Alexa, it is a database of information about sites that includes, among other things, statistics, traffic details, page views and overall reach. This was an interesting project. What I found was encouraging for the Dave Ramsey website. Here is a ranking according to Alexa’s analysis, of a few hosts that I pulled up. I will include the site and also their ranking on Alexa among all websites. This is based on the most recent 3 months average:

Rush Limbaugh – 10,345

Dave Ramsey – 30,882

Sean Hannity – 35,241

Bill O’Reilly – 51,998

Glenn Beck – 56,917

Michael Savage – 59,550

Laura Ingraham – 169,080

Mancow – 261,463

Mark Levin – 427,776

Ed Schultz – 731,264 / 926,150 (it’s somewhere between this number based on a review of 2 sites: http://www.bigeddieradio.com and http://www.wegoted.com)

Mike Gallagher – 1,233,556

Rusty Humphries – 2,730,083

I may have forgotten some in terrestrial radio but this was my first pass. After reviewing this, I took Alexa’s comparison feature and ran Ramsey up against the top 4 others (Rush, Hannity, Beck, O’Reilly) to see what that looked like. . . ramsey-alexa-comparison.jpg

Ok, so you can’t see it great but Rush is red (of course) the green line is Hannity and O’Reilly they are strong in October and November (election) and then they settle down as the new year begins. Ramsey and Beck stay pretty steady throughout with the 3 month averages (Jan-Mar) coming in at the above numbers.

So of the hosts that I pulled info on, Ramsey is #2 for reach and traffic and we like our message has stayed pretty steady over the last couple months. I remember when we first started tracking this, we were in the 60,000 range so I’m pretty happy with the direction that we’re heading and, like always, look forward to the continued journey.

It all started with “The Money Game”

March 16, 2007

So last night I’m cleaning out my basement and I find an aircheck of The Dave Ramsey Show from 1993. I haven’t talked to Dave yet but this could be the first one that was ever done. The show wasn’t called The Dave Ramsey Show then but “The Money Game”. We changed the name of the show back in 1999 (maybe late ’98) because when we were trying to syndicate the show people would get our information and figure it was a boring money show and woudn’t listen to it. If they did listen to it they would consider us for weekends only b/c that’s where boring money shows went. 1993! What a difference 13 years makes.

This aircheck is yet another reminder of, “Remembering where you came from.” Coming in and being a part of this show for the last 8 years, and thinking about all the memories surrounding the road we’ve travelled. . . it is a pretty special thing to hear what could be the first one. . .where it all started. It had to start somewhere. Dave had to turn on that mic for the first time and take a chance. It’s pretty funny to listen to. Dave certainly was not the pro that he is today.

I’m getting ready to call our radio team in here to listen to it. 12-15 of us will gather around and many of them will hear it for the first time. It will be fun and we will laugh but we will also remember, once again, where this all started and remember, once again, where we came from. It will be a good day.

A great 6 months. . .

March 5, 2007

The Dave Ramsey Show has had a great 6 months. As an independently owned and operated talk radio show you have to scrap for every clear you get. Nothing comes easy for us, which makes the last 6 months so rewarding. Here’s what I’m talking about.

Daypart or Live clears in:

Atlanta – WGST (3p-7p) M-F

Kansas City – KCMO (11a-2p) M-F

Dallas – KLIF (1p-4p) M-F

Houston – KPRC (12p-2p) M-F

Seattle – KCIS (3p-7p) M-F

We’ve also added great clears in markets like Salt Lake City – KNRS (7p-10p) M-F among others.

About 18 months ago it was driving our team crazy that we didn’t have major clears in 3 markets. . .Atlanta, Dallas and Charlotte. I mean, demographically these are bigger Nashville’s and TDRS really connects with that demo.  Well, we’ve gotten the clears we were looking for in Dallas and Atlanta we’re just waiting on Charlotte. Hello Charlotte!!!

Major props to Suzanne Simms and her team with the momentum that we are experiencing. Great job.