Archive for the ‘web traffic’ category

Web Traffic Continued. . .

April 2, 2007

After reading through my recent post – Dave Ramsey Web Traffic – I realized that I had forgotten a couple of hosts who are certainly worthy of mention. . . When I checked them out I found some really impressive numbers. . . They are:

Neal Boortz – 22,302

Clark Howard – 50,841

Dr. Laura – 84,203

Other than making a correction to my previous post which now puts Dave Ramsey at #3 (thanks, Neal!) I think it’s important to point out that of all the hosts we’ve mentioned 3 of your top 8 hosts are “lifestyle talkers” or Non-political talkers. I think this is important and coincides with Sean Compton’s recent statement on the opening panel of the TRS, “talk radio needs to go in the direction of entrepreneurial shows like Dave Ramsey and Clark Howard, programming that is service oriented and that attracts women listeners.”

Talk Radio has the best programmers in the business. Over the last 12 months I think I’ve seen programmers respond to listeners desires and the overall atmosphere of the country in general. On great talk radio stations you are seeing political talkers and lifestyle talkers filling the lineup and winning with fantastic ratings. It meets more of the listeners whole life and I think is attracting a higher percentage of women listeners.

I think Lifestyle talkers have a great future ahead of them.

Dave Ramsey Web Traffic:

March 30, 2007

The Dave Ramsey Show team had a meeting today to discuss the radio portion of our website. It is getting a renovation. In the meeting we, of course, were reviewing some other sites and discussing the features that we liked. These other sites weren’t just radio sites but sites in general.

As I began my review I decided to look at other talk radio websites and because I wanted to look at the best I reviewed each one at Alexa. For those that aren’t familar with Alexa, it is a database of information about sites that includes, among other things, statistics, traffic details, page views and overall reach. This was an interesting project. What I found was encouraging for the Dave Ramsey website. Here is a ranking according to Alexa’s analysis, of a few hosts that I pulled up. I will include the site and also their ranking on Alexa among all websites. This is based on the most recent 3 months average:

Rush Limbaugh – 10,345

Dave Ramsey – 30,882

Sean Hannity – 35,241

Bill O’Reilly – 51,998

Glenn Beck – 56,917

Michael Savage – 59,550

Laura Ingraham – 169,080

Mancow – 261,463

Mark Levin – 427,776

Ed Schultz – 731,264 / 926,150 (it’s somewhere between this number based on a review of 2 sites: http://www.bigeddieradio.com and http://www.wegoted.com)

Mike Gallagher – 1,233,556

Rusty Humphries – 2,730,083

I may have forgotten some in terrestrial radio but this was my first pass. After reviewing this, I took Alexa’s comparison feature and ran Ramsey up against the top 4 others (Rush, Hannity, Beck, O’Reilly) to see what that looked like. . . ramsey-alexa-comparison.jpg

Ok, so you can’t see it great but Rush is red (of course) the green line is Hannity and O’Reilly they are strong in October and November (election) and then they settle down as the new year begins. Ramsey and Beck stay pretty steady throughout with the 3 month averages (Jan-Mar) coming in at the above numbers.

So of the hosts that I pulled info on, Ramsey is #2 for reach and traffic and we like our message has stayed pretty steady over the last couple months. I remember when we first started tracking this, we were in the 60,000 range so I’m pretty happy with the direction that we’re heading and, like always, look forward to the continued journey.